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Addis Ababa.

An authentic, intense and unapologetic branding identiy capturing the vibrancy of the people and culture of Ethiopia’s capital city, Addis Ababa.

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 This city identity needed to be modern and appealing to prospective travellers whilst still paying homage to Addis's truly authentic Ethiopian heritage. 

This city identity needed to be modern and appealing to prospective travellers whilst still paying homage to Addis's truly authentic Ethiopian heritage. 

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 The typeface designed for the overall brand, poster signage and way finding was created out of distorting and manipulating the Amharic font seen underneath the english translation of "Addis Ababa" in native language. 

The typeface designed for the overall brand, poster signage and way finding was created out of distorting and manipulating the Amharic font seen underneath the english translation of "Addis Ababa" in native language. 

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