Cargo.

Handled with care. A reliable, thoughtful and caring brand identity for a dog petsitting business. 

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 A stencil font has been created for Cargo to reflect the notion of transport and shipping containers however the typeface has adopted curved edges and a Serif style to illustrate the brand's refined and welcoming nature.   

A stencil font has been created for Cargo to reflect the notion of transport and shipping containers however the typeface has adopted curved edges and a Serif style to illustrate the brand's refined and welcoming nature.

 

 50's inspired dog silhouette illustrations formed the bases of Cargo's identity that would resonate with the public . The shapes and sizes of each dog differs, creating distinct personalities for each.

50's inspired dog silhouette illustrations formed the bases of Cargo's identity that would resonate with the public . The shapes and sizes of each dog differs, creating distinct personalities for each.

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